By Avinash Deshmukh, Chief Joy Officer (CJO)

Did you know 68% of Indian employees feel more valued when they receive personalized Diwali gifts? Yet, most companies still rely on the same old mithai boxes and dry fruit hampers. It’s like serving samosas without chutney – sure, it works, but where’s the flavor?
This Diwali, the game has changed. Gone are the days when a generic gift could pass as thoughtful. In 2025, it’s all about gifting “dil se” – from the heart, not just the dukaan. Think of it like this: if your Diwali gift were a Bollywood movie, would it be a blockbuster like Dangal or a forgettable cameo?
So, what’s the one gift that could make your team feel like family, not just employees? Let’s spill the chai on why 2025 Diwali gifts are all about thoughtfulness, personalization, and a little bit of that desi tadka.
Quick Tip:
Before you finalize your Diwali gift, ask yourself: “Would I gift this to my best friend?” If the answer is no, it’s time to rethink.

Myth vs Truth: The Great Diwali Gifting Debate
When it comes to Diwali gifting, there’s a lot of golmaal (confusion) out there. Some companies think throwing money at the problem will solve it, while others stick to the same old mithai boxes year after year. Let’s clear the air with a quick Myth vs Truth table and unpack each point with some chai-worthy insights.
Myth | Truth |
---|---|
Expensive gifts = Happy team | Thoughtful gifts = Loyal team |
Mithai boxes are enough | Employees crave personalization |
Gifting is just a formality | Gifting is a culture-building tool |
One-size-fits-all works | Customization is the new gold standard |
Employees don’t notice the effort | They remember how the gift made them feel |
Expensive Gifts vs Thoughtful Gifts
Myth: “If we spend more, they’ll feel more valued.”
Truth: It’s not about the price tag; it’s about the thought behind the gift.
- Example: A ₹500 personalized journal with their name engraved can mean more than a ₹5,000 luxury hamper they’ll forget in a week.
- Think of it like this: Would you rather receive a generic gold coin or a handwritten note from your boss thanking you for your hard work?
Mithai Boxes vs Personalization
Myth: “Mithai boxes are a safe bet. Everyone loves sweets!”
Truth: While mithai is a Diwali staple, it’s become as predictable as a Bollywood hero saving the day in the last 10 minutes.
- Example: Instead of a generic mithai box, why not curate a regional sweet hamper? Think Rasgullas from Kolkata, Puran Poli from Maharashtra, or Pinni from Punjab.
- Quick Tip: Add a note explaining the cultural significance of each sweet – it’s like adding a story to the flavor.
Gifting as a Formality vs Culture-Building
- Myth: “We have to give gifts because it’s expected.”
- Truth: Gifting is a powerful way to build a positive workplace culture.
- Example: A company that gifts wellness kits (think yoga mats, herbal teas, or meditation apps) is silently saying, “We care about your well-being.”
- Did You Know? Companies with strong gifting cultures report 31% higher employee retention rates.
One-Size-Fits-All vs Customization
- Myth: “Everyone will like the same thing.”
- Truth: Your team is as diverse as India’s street food – one size doesn’t fit all.
- Example: A young intern might love a Spotify subscription, while a working parent might appreciate a grocery delivery voucher.
- Think of it like this: Customization is the chaat masala of gifting – it adds that extra zing.
Effort Goes Unnoticed vs Emotional Impact
Quick Tip: Pair your gift with a heartfelt message – it’s the imli chutney to your gol gappa.
- Myth: “Employees won’t notice the effort we put into gifting.”
- Truth: They might not remember the gift, but they’ll never forget how it made them feel.
Example: A company that gifted plant saplings with a note saying, “Grow with us,” created a lasting emotional connection.
Did You Know?
A survey by TeamLease found that 82% of employees feel more motivated when they receive personalized gifts. That’s higher than the happiness level after a plate of gol gappas!
5 Bengaluru-Inspired Hacks for Diwali Gifting That Don’t Break the Bank
Bengaluru, the city of startups and filter coffee, knows a thing or two about doing more with less. Whether it’s turning a tiny garage into a unicorn or making the perfect masala dosa with just the right amount of batter, Bengaluru teaches us that creativity beats budget every time. Here are 5 hacks inspired by the Silicon Valley of India to make your Diwali gifting memorable without burning a hole in your pocket:
The Ola Upgrade: Gift Experiences, Not Things
Instead of material gifts, give your team experiences they’ll cherish.
Examples:
- Spa vouchers for a relaxing day off.
- Movie tickets for a family outing.
- Weekend getaway coupons for a quick escape.
Why It Works: Experiences create lasting memories, just like that one time you took an Ola ride and the driver played your favorite Bollywood songs.
Budget: ₹500–₹2,000 per employee.
The Amul Twist: Add a Local Touch
Celebrate India’s diversity by gifting regional specialties.
Examples:
- Puran Poli from Maharashtra.
- Rasgullas from Kolkata.
- Pinni from Punjab.
Why It Works: It’s like adding a dollop of Amul butter to your toast – simple but unforgettable.
Budget: ₹300–₹1,000 per employee.
The Zerodha Hack: Invest in Their Growth
Help your team grow with gifts that add value to their lives.
Examples:
- Online course subscriptions (Coursera, Udemy).
- Books on personal development or skill-building.
- A mentorship session with a industry expert.
Why It Works: Just like Zerodha made investing accessible, you’re making growth accessible for your team.
Budget: ₹1,000–₹3,000 per employee.
The Chai Point Idea: Wellness Kits
Show you care about their well-being with thoughtful wellness gifts.
Examples:
- Herbal teas and organic snacks.
- Aromatherapy candles or essential oils.
- Mini yoga mats or meditation guides.
Why It Works: It’s like a warm cup of chai on a stressful day – comforting and rejuvenating.
Budget: ₹500–₹1,500 per employee.
The Flipkart Flash: Let Them Choose
Give them the freedom to pick their own gift.
Examples:
- Gift cards from Flipkart, Amazon, or local stores.
- A catalog of curated options to choose from.
Why It Works: It’s like letting them customize their own thali – everyone gets what they love.
Budget: ₹1,000–₹5,000 per employee.
Think of it like this:
Diwali gifting is like making a perfect cup of filter coffee – it’s all about the right blend of thoughtfulness, creativity, and a pinch of love.
How a Delhi Startup Mastered Diwali Gifting (And Retained 90% of Their Team)
A small Delhi-based startup with just 20 employees was struggling with high turnover rates. Every Diwali, they’d gift the usual mithai boxes, and every year, they’d lose a few team members to bigger companies with deeper pockets. Sound familiar?
Then, in 2024, they decided to do something different. Instead of the predictable gifts, they gave their employees a “Day Off with Family” voucher and a personalized note that read: “Your hard work fuels our dreams. This Diwali, take a break and enjoy time with your loved ones.”
The result?
- 90% employee retention the following year.
- A flood of heartfelt thank-you emails and social media posts.
- A team that felt seen, valued, and motivated to stay.
What Made It Work?
- Emotional Connection: The gift wasn’t just a voucher; it was a message that said, “We care about your life outside work.”
- Personalization: Each note was handwritten, making employees feel special.
- Practicality: The gift was something everyone could use – who doesn’t want a day off?
Key Takeaway:
Diwali gifting isn’t about the money; it’s about the emotion behind it. As the Delhi startup proved, even a small, thoughtful gesture can create a big impact.
Zerodha vs. Upstox: The Diwali Gift Showdown (And What It Teaches Us)
When it comes to corporate gifting, two of India’s biggest fintech giants – Zerodha and Upstox – have taken very different approaches. Let’s break down their strategies, compare the costs, and see what we can learn from their playbooks.
Zerodha’s Minimalist Approach
Gift Style: Simple, value-driven, and practical.
Examples:
- Customized notebooks and pens.
- Eco-friendly merchandise like bamboo water bottles.
- Gift cards for online learning platforms.
Budget: ₹1,000–₹2,000 per employee.
Why It Works: Zerodha’s gifts align with their brand ethos of simplicity and empowerment. They’re like the masala dosa of gifting – no frills, but always satisfying.
Upstox’s Luxury Touch
Gift Style: Premium, aspirational, and indulgent.
Examples:
- High-end electronics like wireless earbuds.
- Luxury hampers with gourmet snacks and wines.
- Designer merchandise like branded jackets or bags.
Budget: ₹5,000–₹10,000 per employee.
Why It Works: Upstox’s gifts reflect their ambition to be a market leader. They’re like the butter chicken of gifting – rich, indulgent, and unforgettable.
The Showdown: What Can We Learn?
Aspect | Zerodha | Upstox | Key Takeaway |
---|---|---|---|
Budget | ₹1,000–₹2,000 | ₹5,000–₹10,000 | Gifts don’t have to be expensive to be effective. |
Gift Type | Practical and eco-friendly | Luxurious and aspirational | Align your gifts with your brand personality. |
Employee Feedback | Appreciated for thoughtfulness | Loved for the premium experience | Know your audience – what resonates with them? |
ROI | High employee satisfaction | High perceived value | Both approaches work, but context matters. |
What This Teaches Us:
- It’s Not About the Money: Zerodha proves that thoughtful, budget-friendly gifts can be just as impactful as luxury ones.
- Brand Alignment Matters: Upstox’s premium gifts reflect their aspirational brand image, while Zerodha’s minimalist approach mirrors their no-frills ethos.
- Know Your Team: A young, tech-savvy team might love gadgets, while a wellness-focused team might prefer eco-friendly gifts.
Whether you’re Team Zerodha or Team Upstox, the key is to make your gifts meaningful. It’s like choosing between chai and coffee – both can be perfect, as long as they’re served with care.

Quick FAQs About Diwali Gifting in 2025
Diwali gifting can feel as overwhelming as navigating Mumbai traffic during rush hour. To make it easier, here are answers to some burning questions you might have:
What’s the average budget for corporate Diwali gifts?
Most companies spend between ₹1,000–₹5,000 per employee. However, the magic lies in thoughtfulness, not the price tag. A ₹500 gift with a personal touch can outshine a ₹5,000 hamper.
Are traditional gifts like mithai boxes still relevant?
Yes, but with a twist! Instead of generic mithai, opt for regional specialties or add a personalized note. Think of it like upgrading from a regular samosa to a paneer samosa – same concept, but way more exciting.
How can I make gifts more personalized without overspending?
Small touches go a long way. For example:
- Add a handwritten note.
- Use eco-friendly packaging.
- Include a fun fact about the gift (e.g., “This Pinni is a Punjabi Diwali tradition!”).
What are some unique Diwali gift ideas for 2025?
Here are a few trending options:
- Wellness kits (herbal teas, aromatherapy candles).
- Experience vouchers (spa days, movie tickets).
- Skill-building gifts (online courses, books).
- Customized merchandise (engraved diaries, tote bags).
How do I ensure my gifts are inclusive and culturally sensitive?
Avoid gifts tied to specific religions or dietary restrictions. Opt for neutral, universally appreciated items like plants, stationery, or gift cards. When in doubt, ask your team for preferences – it’s like adding a feedback loop to your gifting strategy.
Can Diwali gifting improve employee retention?
Absolutely! A survey by Deloitte found that 60% of employees feel more loyal to companies that give meaningful gifts. It’s like adding ghee to your roti – it just makes everything better.
Diwali gifting is more than a tradition; it’s an opportunity to show your team they’re valued. Whether you go the Zerodha way (minimalist and meaningful) or the Upstox route (luxurious and aspirational), the key is to gift dil se.
Conclusion
This Diwali, let’s move beyond the mithai boxes and dry fruit hampers. Let’s gift something that doesn’t just sit on a shelf but stays in the hearts of your team. Whether it’s a wellness kit that says, “We care about your health,” or a personalized note that says, “We see you,” the best gifts are the ones that speak dil se.
As we’ve seen from the Delhi startup’s story, Zerodha’s minimalist approach, and Upstox’s luxury touch, there’s no one-size-fits-all formula for Diwali gifting. What matters is the thought behind it. After all, isn’t Diwali all about spreading light and joy?
So, this 2025, let your gifts be the diya that lights up your team’s Diwali. Because when you gift from the heart, you don’t just celebrate a festival – you build a culture.
What’s your Diwali gifting plan for 2025? Share your ideas in the comments or tag a company whose gifting game you admire. Let’s make this Diwali the most thoughtful one yet!
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